White ovals take endurance event marketing to a new level

Check out this feature of White Oval’s creator Jim Varga!

We Run and Ride

By Christopher Cudworth

White Ovals and their colorful cousins are popular ways to recognize achievements. White Ovals and their colorful cousins are popular ways to recognize achievements.

Businessman Jim Varga has a history of innovation with data and product fulfillment. His company Neofill built its reputation creating consumer connections for radio and other industries. The company has earned an A- rating from the Better Business Bureau.

Jim Varga is also a runner, and along the way to the finish line he dreamed up a really nice use of competitor data to provide races a way to recognize participants for their efforts. Varga took the classic “white oval” concept and its “26.2” and “13.1” and “140.6” designations to a new level. His use of variable data enables races to output and send out ovals with the exact results of each competitor’s finish time in any type of event from marathon to half-marathon, triathlon, Ironman or Half-Ironman, Century ride or any event that captures…

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